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Why This Book Is
Different
"Business as a Baby" ditches the one-size-fits-all approach. Instead, it offers a unique perspective that treats your business with the care, patience, and nurturing it truly needs. Learn how to
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What People Are Saying
Don’t take our word for it.
Starting a new business is hard and this book helps break down the challenges and how to overcome them… using a baby as a reference point.
Juwon
Business as a Baby uses a baby metaphor to simplify business challenges. The BAAB framework emphasizes patience and growth. A heartfelt guide for entrepreneurs!
Amir
I wish I read this before my last company. The BAAB framework is already shaping the way I build my next business.
Tonye
CEO
Good read! I made similar mistakes with my first startup. The sad reality is that even if I had this book then I probably wouldn’t have paid attention to it. The lessons and insights seem too obvious but they’re profound.
Lloyd
CEO
I totally like the step-by-step thing infused into it because while most similar books are like mentoring, this one is coaching. Coaching > Mentoring
Obinna
CEO
There's some seriously good stuff in there. The honesty in sharing your ups and downs adds a unique heart that many business books lack. The metaphor of a new venture as a vulnerable baby is both charming and incredibly accurate.
Founder
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