Starting a new business is hard and this book helps break down the challenges and how to overcome them… using a baby as a reference point.

Business as a Baby uses a baby metaphor to simplify business challenges. The BAAB framework emphasizes patience and growth. A heartfelt guide for entrepreneurs!

I wish I read this before my last company. The BAAB framework is already shaping the way I build my next business.

Good read! I made similar mistakes with my first startup. The sad reality is that even if I had this book then I probably wouldn’t have paid attention to it. The lessons and insights seem too obvious but they’re profound.

I totally like the step-by-step thing infused into it because while most similar books are like mentoring, this one is coaching. Coaching > Mentoring

There's some seriously good stuff in there. The honesty in sharing your ups and downs adds a unique heart that many business books lack. The metaphor of a new venture as a vulnerable baby is both charming and incredibly accurate.