20+ Businesses helped

Your Business is Like a Baby

Learn from my $2k/week college hustle that crashed and burned when I tried to scale too fast

In my book "Business as a Baby" (BAAB), I reveal the nurturing framework that saved me after losing everything.

MY FAILURE

My Startup Failed Because I Got Cocky

I had a simple textbook flipping business in college making $2,000 per week. Easy money. Then my ego took over. Here’s how I f*cked up:

Instead of growing my working hustle, I got distracted by "scaling"

Blew money on developers before proving anyone wanted my app

Tried launching at multiple colleges simultaneously

Burned through savings trying to look like a "real company"

Lost a chunk of my parents' money (still feel like shit about this)

"The"Theappappfailed.failed.TeamTeamfellfellapart.apart.IIspentspenttwotwoyearsyearsblamingblamingeveryoneeveryoneelseelse--thethedevelopers,developers,thethemarket,market,thethetiming.timing.EverythingEverythingexceptexceptlookinglookingininthethemirror."mirror."

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Don't Make The Same Mistake

In "Business as a Baby," Chukwudum "Chumze" Chukwudebelu reveals why treating your venture like an infant that needs nurturing not a corporation that needs managing is the difference between success and failure.

The Hard Truth

Most entrepreneurs are killing their businesses without even knowing it

Most businesses fail because entrepreneurs try to force them to grow too quickly

You can't skip developmental stages, just like a baby can't skip crawling

Scaling prematurely is the #1 reason startups crash and burn

Your business needs different things at different stages

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From Failure to
Framework

Today, I run TheChumEffect, LLC, a successful consulting firm built on the Business as a Baby (BAAB) Framework I developed after my failure. We've helped dozens of businesses—from startups to Fortune 500 companies—identify their true developmental stage and implement the right strategies at the right time.

Stop guessing what your business needs next